制造服务的商业模式研究与应用
刘宗虎，郭钢，宋丹丹，苏建
（重庆大学 机械工程学院，重庆 400044）
摘要：制造服务是商业模式创新的一种重要形式，基于商业模式的三大要素：客户价值主张、资源与生产过程和盈利公式，提出对应的制造服务的三种基本模式。制造服务模式首先以客户价值及其关键要素确定客户地位，建立制造服务客户价值主张的函数关系；然后建立制造服务资源与生产过程的模型，该模型突破传统“资源－生产”的经营模式，可描绘核心资源和关键业务的关系；最后通过确定制造服务的盈利模式，明确制造服务利益相关者的盈利公式。本模式体现了商业模式中制造服务三大特点，使得制造服务在实际运作中顺利运作。基于本模式在前进柴油机公司运作结果表明，采用制造服务模式后在客户关系维护、缩短交易周期等方面取得良好效果。
关键词：制造服务；商业模式；利益相关者；盈利公式
中图分类号：TP391 文献标识码：A 文章编号：1006－0316 (2012) 08－0043－06
The study and adhibition for manufacturing services’ business model innovation
LIU zong-hu，gUO gang，SONG Dan-dan，SU Jian
（Mechanical engineering college，Chongqing University，Chongqing 400044，China）
anufacturing services is an important form of business model innovation which has the three elements: the customer value proposition, resources and the production process, and profit model. So it’s put forward corresponding the three basic mode of manufacturing services. first identified customers' position by customer value and it’s key elements of the value, and set up the function relation for manufacturing service customer’s value propositions; And then it set up the manufacturing service’s resource and the production process model, which broke through the traditional "resources-production" business model and could describe the relations between the core resources and key business; Finally through confirming manufacturing services profit model, it made sure the profit formula of manufacturing service stakeholders. The Manufacturing service model embodied three characteristics, which made manufacturing services smooth operation in really. Based on Qianjin diesel engine company operated this model, the results show that the manufacturing service model has good effect in customer relationship after maintenance, shorten trading cycle.
Abstract：The M
Key words：manufacturing services；business model；stakeholders；profit model———————————————
收稿日期：2012－02－29
基金项目：中央高校基本科研业务费科研专项自然科学类面上项目“一体化流程生产系统过程控制研究”（CDJZR10110012）
作者简介：刘宗虎（1986－），男，重庆人，硕士研究生，主要研究方向为制造业信息化；郭钢（1959－），男，重庆人，博士生导师，教授，主要研究方向为制造业信息化、新产品开发。
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